Message from Our CEO
Hello Clients, Friends, RMP Family
For the last few years, I’ve opened this letter the same way: things are changing fast, AI is coming, consumer behavior is shifting, brace yourselves.
Well, here we are, it’s here.
AI is deciding what people see, helping them shop, changing how they search, and working its way into nearly every part of how we market. Meanwhile shoppers bounce between TikTok, Google, ChatGPT, Amazon, websites and actual stores, sometimes all before buying one thing. And yet, for all the technology and complexity, I keep landing on something simple: good marketing still looks like good marketing.
Know your customer. Make something they actually want. Give them a reason to care. Be easy to find. Make it easy to buy. Test, learn, adopt. Track and measure. Tell your brand story with consistency and be true to your ethos.
The tools continue to get more sophisticated, but they don’t replace the fundamentals. When algorithms increasingly decide who sees your ads, what you say and how well you say it, becomes one of the few things you can still control.
Thats the theme of this year’s Holiday Guide. There’s a lot happening: AI agents, social commerce, a more divided consumer, earlier holiday spending, more automation, more channels, more noise. Our job as marketers is to figure out what is actually changing, and where we can make a meaningful difference.
Here’s to a joyful, successful, and hopefully slightly less chaotic Holiday 2026
Kayla Faires, CEO
